The Association Contrarian Report is a provocative collection of thought starters curated twice a month by Association Contrarian Jeff De Cagna for senior decision-makers and emerging professionals seeking a contrarian point of view on the future of associations.
(n.) someone who challenges conventional wisdom, current opinion or established practice.”
For Jeff, being a contrarian isn’t for effect. It is his sincere commitment to question the ways of thinking and acting that others take for granted.
As legacy organizations, associations need contrarian thinking to push back against orthodox beliefs so they can accelerate the pace of innovation and create distinctive and meaningful value for stakeholders.
Your association must confront and prepare for the serious and complex challenges of a world in flux. As a contrarian, Jeff can help you do that.
Why Hire a Contrarian?
Working with Association Contrarian Jeff De Cagna is simple, cost effective and high impact. Here’s why:
Fresh Thinking, Actionable Insights
Your association will benefit from Jeff’s contrarian perspectives on the future of associating, and develop actionable insights for the benefit of your stakeholders.
COST-EFFECTIVE VALUE CREATION
Your association will save money by co-creating all value with Jeff using only digital means. (NO time or dollars spent on travel to meetings!)
HIGH IMPACT IN THE SHORT-TERM
Your association’s short-term project with Jeff will be highly focused so you and your stakeholders can apply the value as quickly as possible.
SIMPLE TO GET STARTED
Your association can book and pay for its short-term project right on this site and get started almost immediately.
What orthodox beliefs are preventing your association from thriving over the next decade and beyond?
Through the orthodoxy mapping process, your association will gain a deeper understanding of the intensity with which key decision-makers hold their most cherished assumptions, and the influence those assumptions exert on the organization’s work.
Jeff’s actionable insights can help boards, CEOs and senior executives and other contributors shift key conversations away from the limitations of the past and toward the possibilities of the future.
How can your association create thick value for its stakeholders?
Thick value is purposeful and meaningful, and lives at the heart of an enduring relationship with your organization’s stakeholders.
Through this fully digital and visual ideation process—driven by Jeff’s contrarian perspectives on thick value creation—your association will develop one or more “thick value offers” that you can move quickly into a prototype, service test or other experiment with key stakeholder segments.